Skip to content

About Us

Your creative partner

Our method starts with research and analysis to understand what a brand is and what it needs. We then turn those insights into creative solutions and complete experiences that strengthen its presence and help it reach its goals.

Every brand has a story worth building

We believe every brand has a story worth building, an identity worth bringing forward, and an experience worth living. That is why we help our clients develop brands that reflect their values and ambitions, with work that joins strategic thinking and creativity to create lasting value.

Brand positioning

Purpose
To help organizations build meaningful brands by bringing together strategic thinking, cultural understanding, and creative expertise. We turn ideas into clear identities, experiences, and solutions that create lasting value.
Vision
To become a leading regional creative partner for brands seeking to build meaningful identities and experiences rooted in strategy, culture, and creativity.
Mission
We work with organizations to understand where they are, define where they want to go, and build the brand systems and experiences that take them there. Through strategy, design, cultural insight, and execution, we create work that is relevant, distinctive, and built to last.

Core values

  • 01

    Strategic

    We think beyond the visual, grounding every decision in purpose, insight, and clear direction.

  • 02

    Culturally grounded

    We understand the importance of culture, context, and place, creating work that feels relevant and authentic.

  • 03

    Creative

    We challenge the expected and develop ideas that are distinctive, thoughtful, and meaningful.

  • 04

    Intentional

    Every detail has a purpose. We create with clarity, consideration, and attention to the smallest details.

  • 05

    Collaborative

    The strongest work comes from bringing different perspectives together and working closely with our clients and partners.

  • 06

    Accountable

    We take ownership of our work, our commitments, and the results we aim to deliver.

Why us

  1. Regional insight with a Saudi–Omani identity

    A point of view that joins cultural depth with a contemporary eye.

  2. Strategy before execution

    We understand the brand and its needs before developing creative work.

  3. Culture meets creativity

    We tie brands to their context and identity for work that connects and stands apart.

  4. Idea to execution, end to end

    We stay with the brand from strategy and design to production and launch.

  5. Reliable production partners

    We turn designs into reality by managing suppliers and production partners.

About the founders

A

Anood Kurdi

Co-founder & Creative Director

A creative designer and art director with wide experience in brand building, visual identity and creative experiences for cultural and artistic projects. She has worked with cultural and government bodies, leading the creative and design side of initiatives that bring identity, art and experience together, from visual concepts and presentations through to execution and production.

Selected experience

  • Bidayat: Beginnings of the Saudi Art Movement, Riyadh, 2026
  • President Emmanuel Macron’s visit to AlUla, 2025
  • Saudi Pavilion, Venice Biennale 2024, Italy
  • Cartier Women’s Pavilion, Expo 2020 Dubai, 2021
  • Saudi international pavilions (Milan, Marseille, Rabat, Dakar Rally), 2023–2024
  • AlUla 1445 – Hassan Hajjaj, AlUla, 2024
  • Kingdom Photography Award, Jeddah and Al-Ahsa, 2023
M

Mohammed Al Mazrouei

Co-founder

An entrepreneur specialised in business development and brand building, with experience founding and growing ventures and turning ideas into brands with a clear identity and lasting commercial value. His focus is strategic vision, business models, partnerships and market expansion, with a particular interest in luxury products and customer experience.

Selected experience

  • Founder – ERTHA
  • Founder – Paris Boutique
  • Founder – five
  • Co-founder – RMZ

Sectors we work with

  • Culture & Arts
  • Hospitality & Tourism
  • Products & Brands
  • Events & Experiences
  • Institutions & Companies

Have an idea or a question?

Tell us what you are building, launching or rethinking, and we will tell you how we can help.

Start with RMZ